How To Keep Your Retail Space Comfortable All Year Round
You might occasionally have a customer who asks you to increase or decrease the store temperature. But just because no one is complaining, that doesn't mean that your store temperature isn't driving away customers. If you want customers to linger as long as possible to increase sales, you must figure out the perfect retail temperature.
Ask Your Employees and Customers If They Are Comfortable
The recommended temperature for a retail space is 60 to 76 degrees. But because every store is different, you should find out what your employees and customers prefer. At the very least, you'll send the message that you are concerned for their well-being.
One way to decide on a great temperature is to ask your employees. When employees are working in a comfortable environment, they tend to be more productive. Also, encourage the cashier to ask the customer about his or her experience and about the temperature of the building. This is especially important with clothing stores where customers are less likely to stay as long if the store is too warm.
Choose the Right Uniform
To make your employees more comfortable, choose a uniform that won't leave your employees too warm or cold. Otherwise, you may have a situation where customers are more comfortable than your employees because they are dressing in clothes appropriate for the weather.
Maintain Your HVAC System
Even if you have decided on the perfect retail temperature, that doesn't mean that your HVAC system is keeping up. Some parts of your store might be warmer than others. Also, if your HVAC system is not in good condition, it might struggle to keep your building warm in the first place. To solve this, you will need to have your system regularly inspected by commercial HVAC services. HVAC systems often become less efficient before they break down.
Don't Let Your Front Door Ruin the Ambiance
If your HVAC system is functioning properly, there may be another reason your store temperature is inconsistent. Make sure that the door isn't leaking air and make sure that there is no way for customers to leave the door open. If a door is defective, it might not swing shut like it should and will increase the amount of energy you must use to condition the air.
During the winter, an overhead heater near the entrance will give customers a rush of warm air that will improve the experience they have with your store and will make them more willing to come inside in the future. If you do not already have an overhead heater installed, contact a commercial HVAC service.